New year´s blog - Uudenvuoden blogi
Erica Roiko • 31 December 2023
new year´s blog - uudenvuoden blogi
ENG | FIN
Entering a new market is not easy, this time it was practically a run and the job could be described as risky and somewhat complicated to say the least. Did we always know what we were doing? No. Was energy sometimes spent on the wrong things? Yes. Did you sometimes run into a stone wall or two? Yes. Sales was a hard and rocky road and at one point, in the dark hours of the night, I thought " Abort the bloody mission". But in the morning I climbed out of bed, flicked open the laptop, set the coffeemaker spinning and got down to business as usual. I am happy to say that persistence was eventually rewarded.
If only these budgets for my obsessions were on a human level, I could get through them with less headache and without too much heart ache. Superstars' fees are in the same range as the price of a new sports car, and yes, one could get a flat for that amount. Sometimes I wonder if this makes any sense. Probably not to many people, but still, this cocktail called Kipinä, an extremely exciting journey and the vision of the future, always gets the adrenaline flowing and the excitement sky high! I can see myself, as an old hardened entrepreneur in the future, with a touch of impatience and grumpiness at times. In Finland we have an effective stress-relieving word called "perkele" and it's repeated frequently and strongly. When things get tough, there is no point in holding back emotions. However, it seems that Finnish sisu is the way to happiness.
You can never do too much marketing, but you have to do it with the resources you have. There is more power in a community than in the marketing budget of any single company. You don't build local awareness overnight, but you take thoughtful steps forward and co-operate with the partner companies. Create building blocks with business value from which you can build new bridges. It's important to build on a strong foundation to create something that benefits both businesses and the community. We want to have something that lasts, not a quick lottery win with no economic basis or future. The wise thing to do is to keep your feet on the ground in financial management.
As my friend Jari and I were saying the other day, it really is a endurance sport, a marathon, not a sprint. Although Finland is a country of thousands of lakes and seminars, there is only one Kipinä and the concept will continue to be shaped thoughtfully and according to its resources. The aim is to have a healthy base for the business. In a small business, the importance of keeping up with the pace and valuing moderation is high; something has been learned from the excessive pace of the past. In long-distance running, it's not the distance that kills, it's the pace. Listen, watch and analyse, change the things that don't work, pick up what moves you forward. How to find the reasonable in the unreasonable, that's the art when you're not stepping into a pre-funded and risk-free table.
This year, we really did get more than blood, sweat and tears, including several, great new partners and wonderful new friends. The biggest thank you this year goes to the partners, you were there to make the first Kipinä Levi event happen and will not be forgotten! We have received many thanks, enthusiasm, valuable information and feedback, which will help us plan the future. It's great to see that the Kipinä community and crew are bursting with new ideas to implement next year. Together we develop the event and culture, never alone. It has been wonderful to hear how much people are already looking forward to the 2024 event and what will be taking place then. Special shout out of love to my super-team and to everyone who helped along the way.
It is not in the Finnish mentality to brag, but I will go out of my way and proudly say that the markets in Norway, Sweden and England have been opened and we have already got partners from abroad for this first event! If someone had predicted this to me a year ago, I would have turned on my heels and laughed at the impossibility. The desire to further expand the market to a global scale has grown and strengthened along the way. Lapland, with its international flights and hospitality capacity, is the right place for a global event, and those multi-billion investment projects are of course of interest to anyone. I have often said that Lapland is like its own beautiful bubble, the rest of Finland is relatively unaware of the potential that lies in the north. Broad-based cooperation is the key to success, as well as strengthening corporate social responsibility.
We are taking steps towards new territories also next year and I am more than happy that the brilliant Naomy Hyvönen will be part of our team in the future and we will open up Germany, Austria, Kenya and African markets. The Nordic countries fell into my lap somewhat by accident, as partners were already found last year and now the cooperation agreement with the Norwegian ICE Innovations Festival in December warms like a cup of hot chocolate and a doughnut on the ski trail.
Workshops, programme content and theme are being fine-tuned right now and partnership agreements will be made from January onwards. We are looking for 2-3 companies as main partners for next year. The latest plans for 2024 include a new venue in Levi. Corporate Social Responsibility (CSR) is an important topic as we aim to make the event free to the public. Sustainability and how green values bring results, and women in business will also be taken into account. The day of the event will be moved to World Cup Friday and the workshop day will be on the previous day. All of this depends ofcourse if we get enough partners to make Kipinä Levi 2024 happen.
Thinking about different strategies, how to get from A to Z and passion, keeps me going, so let's keep going. I think Elon Musk's latest book is brilliant and is about what business should be, a playful competition. Here in the dark north, people walk around frowning and being dead serious day after day, is that necessary? What reward do we Finns get for such? Do we have to be so dead serious about every aspect of our work? Shall we try to enjoy the journey a little more next year? It would be good to remind ourselves from time to time that we are not going to live here forever. Make your dreams come true now, not tomorrow or next year. In an average scenario, the responsibilities, budgets and tasks carried by working age people are relatively small by global standards. If you let you really think about it, imagine the scale of the universe, the globe is just a particle of dust and the time we live in now is a blink of an eye. There is no mistake you can make, if you do things with common sense and with good intentions, that is so big that it is worth getting grumpy and stressed about.
The brave sometimes succeed, that could be a glimmer of hope for someone! In many cases, worries are pointless now and in the grave, the importance is only as great as you allow them to be. The best thing you can give yourself next year is to overcome your fear of failure. Be as brave as you ever can and perhaps later in life you will be glad you dared. I was especially reminded from Elon Musk's new book, of the time when the entrepreneurs, Musk and a friend (whose name I can't remember now), were in competition with each other to see who would run out of money first and yes, even Musk got in a tight spot and ran out of money. He too has made bad decisions, alternating between bad and good management, product development has taken a big hit, but has been corrected. Entrepreneurship is about persistence. The roller coaster of responsibility and decision-making continues regardless of wealth, as long as there is work to be done. Gratitude must not be forgotten.
From a book called "Six substances that will change your life" I recall a good piece of advice, for every negative and critical thought about yourself, come up with 3 positive thoughts or praises. I think this advice could easily be extended to all negative thoughts.
With these reflections, let's gratefully leap into the New Year and onto an exciting new journey called, Kipinä Levi 2024!
Erica Roiko
Founder & CEO
Kipinä Event Oy
***
FIN
Uudelle markkina-alueelle ei ole helppo astua, tällä kertaa sinne käytännössä juostiin ja tätä hommaa voisi kuvailla vähintäänkin uhkarohkeaksi ja jokseenkin mutkikkaaksi. Tiedettiinkö aina mitä tehtiin? Ei. Menikö energiaa välillä vääriin asioihin? Kyllä. Juostiinko välillä seinään, jos toiseenkin? Kyllä. Myynti oli kovan ja kivikkoisen puskun takana ja jossain vaiheessa, yön pimeinä tunteina ajattelin, että ”abort the bloody mission”. Aamulla kuitenkin kömmittiin sängystä, näpsäytettiin läppäri auki, kahvinkeitin rokkaamaan ja työt aloitettiin normaaliin tapaan. Onnekseni voin sanoa, että periksiantamattomuus lopulta palkittiin.
Jospa nämä oman intohimoni kohteiden budjetit olisivat joskus inhimillisellä tasolla, voisi näistä selvitä hieman selväjärkisempänä ja ilman suurempia sydämentykytyksiä. Supertähtien palkkiot ovat samaa luokkaa kuin uuden urheiluauton hinta, ja kyllä näillä summilla saisi asunnonkin. Joskus hiipii ajatus, että onkohan tässä mitään järkeä? Ei varmaan monenkaan mielestä ole, mutta silti tämä cocktail nimeltä Kipinä, äärimäisen jännittävä matka ja visio tulevaisuudesta, saa aina adrenaliinin virtaamaan ja innostuksen taivaisiin! Näen sieluni silmin, itseni tulevaisuudessa paatuneena yrittäjänä, hetkittäin pienellä kiukulla ja äreydellä maustettuna. Suomalaista perkelettä viljellään tiukan paikan tullen, ei tunteita kannata alkaa ainakaan patoamaan. Tuntuu kuitenkin siltä, että sisu on oikea tie onneen.
Markkinointia ei voi koskaan tehdä liikaa mutta sitäkin täytyy tehdä resurssien mukaan. Yhteisössä on enemmän voimaa, kuin yhdenkään yksittäisen yrityksen markkinointibudjetissa. Paikallista tunnettavuutta ei rakenneta yhdessä yössä, mutta otetaan harkittuja askelia eteenpäin ja kasataan liiketoiminnan arvoa tuottavia palikoita, jonka päälle voi rakentaa uutta. Vahvan kivijalan päälle on hyvä muurata jotain, josta sekä yritykset että yhteisö hyötyy. Kuten ystäväni Jarin kanssa tuumasimme yhtenä päivänä, että kyseessä on todellakin kestävyyslaji, maratoni, ei sprintti. Vaikka Suomi on tuhansien järvien ja seminaarien maa, on vain yksi Kipinä ja konseptia muotoillaan jatkossa harkitusti ja resurssien mukaan. Päämääränä on terve pohja liiketoiminnalle. Pienessä yrityksessä jaksamisen vaaliminen ja kohtuullisuuden arvostaminen on korkealla, jotain on opittu nuoruuden liiasta vauhdista. Pitkänmatkan juoksussa matka ei tapa, vaan vauhti. Kuuntele, katsele ja analysoi, muuta ne asiat, jotka ei toimi, nappaa mukaan se mikä vie eteenpäin. Miten löytää kohtuuttomasta kohtuullinen, se on se taide jota taiteillaan, kun ei astuta valmiiksi rahoitettuun ja riskittömään pöytään.
Tänä vuonna saimme tosiaankin muutakin kuin verta, hikeä ja kyyneliä aikaiseksi kuten useita, upeita uusia kumppaneita ja ihania uusia ystäviä. Suurin kiitos tästä vuodesta kuuluu juuri kumppaneille, te olitte toteuttamassa ensimmäistä Kipinä Levi tapahtumaa eikä sellaisia unohdeta, edes hevillä! Kiitosta, innostusta, arvokasta tietoa ja palautetta olemme saaneet, jonka pohjalta on hyvä suunnitella tulevaa. Ihana huomata, että Kipinä yhteisö ja crew pursuaa uusia ideoita, jota voidaan toteuttaa ensi vuonna. Yhdessähän tätä kehitetään, ei yksin. Ihana on ollut kuulla, kuinka innolla odotellaan jo vuoden 2024 tapahtuma ja mitä kaikkea silloin tehdään.
Suomalaiseen mentaliteettiin ei kuulu kehuminen, mutta sen verran täytyy tavasta poiketa ja ylpeänä todeta, että Norjan, Ruotsin ja Englannin päädyt on saatu avattua ja saimme kumppaneita jo ensimmäiseen tapahtumaan! Jos joku olisi minulle vuosi sitten ennustanut tällaista, olisin hiuksiani heiluttaen kääntynyt kannoillani ja nauranut mahdottomuudelle. Halu laajentaa edelleen markkina-aluetta globaaliksi on kasvanut ja vahvistunut matkan varrella. Lappi, kansainvälisine lentoineen ja majoituskapasiteetteineen, on globaalille tapahtumalle oikea paikka ja ne miljardien investointihankkeet kiinnostavat tietenkin ketä tahansa. Olen usein sanonut, että Lappi on kuin oma kaunis kuplansa, muu Suomi on suhteellisen tietämätön mitä mahdollisuuksia pohjoisessa piilee. Laaja-alainen yhteistyö on avain onnistumiseen sekä yritysten yhteiskuntavastuun vahvistaminen.
Otamme askelia kohti uusia aluevaltauksia myös ensi vuonna ja olen enemmän kuin onnellinen että loistava, Naomy Hyvönen on osa tiimiämme jatkossa ja lähdemme valloittamaan Saksaa, Itävaltaa, Keniaa ja Afrikan yrityksiä. Pohjoismaat tipahtivat omaan syliini jollain tapaa vahingossa, kun kuviot avattiin viime vuonna ja Norjalaisen ICE Innovations Festivalin kanssa joulukuussa tehty yhteistyösopimus lämmittää kuin minttukaakao ja munkkirinkilä hiihtoladun varrella.
Workshoppeja, ohjelman sisältöä ja teemaa tuunataan juuri nyt ja kumppanuussopimuksia tehdään tammikuusta lähtien. Pääkumppaneita on etsinnässä 2-3 yritystä. Vuoden 2024 uusimpia kuvioita ovat mm. uusi tapahtumapaikka Levillä. Corporate Social Responsibility, (eli yrityksien yhteiskuntavastuu) -tapahtuma on yrityksiltä yhteisölle ja yleisölle vapaa pääsy. Kestävyys ja miten vihreät arvot tuovat tulosta, ja keskiössä ovat naiset bisneksessä. Tapahtumapäivä siirtyy World Cup perjantaille ja workshop päivä on edeltävänä päivänä.
Erilaisten strategioiden miettiminen, miten päästään A:sta Ö:hön ja intohimo, pitää itseäni kummasti otteessaan, joten jatketaan. Elon Muskin uusin kirja on mielestäni loistava ja kertoo siitä, mitä liiketoiminnan tulisikin olla, leikkisää kilvoittelua. Täällä pimeässä pohjolassa ihmiset kulkee otsa kurtussa ja vakavissaan päivästä toiseen, onko se välttämätöntä? Mikä on meidän Suomalaisten palkkio tällaisesta vakavamielisyydestä? Pitääkö meidän olla niin haudanvakavia jokaisen työhön liittyvässä asiassa? Yritettäisiinkö nauttia matkasta ensi vuonna ripauksen enemmän? Olisi hyvä välillä muistuttaa itseään, että eihän täällä ikuisesti eletä. Toteuta unelmasi nyt, ei huomenna tai ensi vuonna. Suuressa kuvassa kantamamme vastuut työssä, budjetit ja tehtävät ovat globaalissa ja ihmiskunnan mittakaavassa suhteellisen pienet, toki tärkeät etenkin vihreän siirtymän ajalla mutta kuitenkin. Koko universumin mittakaavassa, maapallo on pölyhiukkanen ja aika, jossa elämme nyt on silmänräpäys. Mitä yhden ihmisen tekemä virhe tai epäonnistuminen haittaa tässä kontekstissa? Rohkeat joskus onnistuvatkin, voit antaa pelottomuudellasi toivonkipinän myös muille. Turhat huolet ovat turhia nyt ja haudassa, merkitys on vain niin suuri, kun itse niille annat ja kaikesta oppii jotain. Parasta mitä voit itsellesi ensi vuonna antaa, on epäonnistumisen pelon voittaminen. Ole niin rohkea kuin vain ikinä pystyt ja ehkä myöhemmin olet tyytyväinen, että uskalsit. Erityisen hyvin jäi mieleen Muskin kirjasta, kun yrittäjät, Elon ja ystävä (jonka nimeä en nyt enää muista), kilpailivat keskenään kenen rahat loppuvat ensiksi ja kyllä, niin se on vain Muskillakin joskus ollut tiukat paikat ja pelimerkit ovat loppuneet. Hänkin on tehnyt huonoja päätöksiä, huonoa ja hyvää johtamista vuorotellen, tuotekehittely on mennyt isosti päin lumista mäntyä, mutta saatu oikaistua. Yrittäjyys on kestävyyslaji. Vuoristorata-, vastuu- ja päätöksenteko jatkuu varallisuudesta huolimatta, niin kauan kun kykenee ja saa tehdä töitä. Kiitollisuus on harrastuksista parhain.
Kirjasta nimeltä ”Kuusi ainetta ainetta jotka muuttavat elämäsi” jäi mieleen hyvä neuvo, jokaista negatiivistä ja kriittistä ajatusta itseäsi kohtaan, keksi 3 positiivista ajatusta tai kehua. Käännät näin aktiivisesti omaa mieltä positiivisemmaksi. Mielestäni tämän ohjeen voisi helposti yleistää kaikkeen negatiiviseen ajatteluun.
Näillä ajatuksilla, kiitollisena loikataan uuteen vuoteen ja kohti uutta jännittävää matkaa nimeltä, Kipinä Levi 2024!
Erica Roiko
Founder & CEO
Kipinä Event Oy
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Press Release 21 August 2024, Kipinä Levi 2024, World Cup Floor Jansen to Speak at Kipinä Event – Marcel Hirscher Returns to World Cup with Wild Card Levi will be filled with internationally known performers, speakers, and global stars when Kipinä Event and World Cup Levi bring some star power to the Levi resort in 14.– 17.11.2024. Nightwish Singer Floor Jansen to Speak at Kipinä Event Kipinä Event brings together influential figures from the business world, creating inspiring discussions for business leaders. The event features pioneers and successful figures from various industries across the Nordics and Europe sharing their ideas and experiences. The keynote speaker for Friday’s Kipinä Event is none other than Floor Jansen (NED) from the rock world’s pinnacle, known as the lead singer of Nightwish. Her speech will focus on her illustrious career, the inspiring story of Nightwish, and what it’s like to work as a woman in a male-dominated field. Other notable speakers include author and TED Talk speaker David J.P. Phillips (SWE), who will discuss branding, communication, and selfleadership. International business leader Sabrina Suikki (SWE) from the Swedish Chamber of Commerce will speak on international business opportunities and crossborder synergies in Arctic Europe. Also taking the stage is Mehiläinen's Chief Quality Officer Maiju Welling, whose speech will focus on leadership for sustainable growth, powered by values and stories. The event's main themes include inspiration, corporate social responsibility, brand thinking, and leadership. “This is the first time we’re organizing the event in collaboration with international partners. We are thrilled to bring a global rock star, Floor Jansen of Nightwish, to our business event this year as well. She will share stories from her own career an Nightwish’s journey,” says the event’s CEO, Erica Roiko. In addition to international speakers, the Finnish Stock Exchange will be ceremoniously opened at 10:00 AM on Friday during the event. “One of the highlights of our event will be the grand opening of the Finnish Stock Exchange. We’re keeping it a secret for now which of our esteemed guests will have the honor of opening it. The event will also feature a range of entertaining side activities such as the Escaperoom Lapland edition, a Sip & Paint workshop, a Treehugging contest, and much more. We aim to create a comprehensive, inspiring, and enjoyable event with something for everyone.” The event will raise funds for charity in collaboration with UN Women, with the aim of improving Afghan women's opportunities to participate in business from home. Kipinä Event will take place at Hullu Poro Arena on 14.-15.11.2024, during the same week as the Levi World Cup. The partner companies' workshop day is on Thursday 14.11, and the main business event will be held on Friday 15.11. Men and Women Open the Slalom Season in Levi – World Cup Levi Celebrates 20 Years The experiential World Cup Levi event will shine even brighter during its’ anniversary year, promising enchanting Lapland magic and a grand sports celebration over three days. The 20th anniversary represents the long and successful history of World Cup Levi, which has made it one of the most prestigious alpine skiing events in the world. The stars of this unique race weekend will dazzle on the slopes under guaranteed snow conditions and new LED lighting. In addition to the world's best female slalom skiers, the men will also return to the Levi Black slope. Friday, 15.11: Levi Lapland Kids Race 2024 | Opening Ceremony & Women’s Start Number Draw Saturday, 16.11: Women’s Slalom | Men’s Start Number Draw Sunday, 17.11: Men’s Slalom New FIS Wild Card Rule Guarantees Marcel Hirscher a Spot in the World Cup Marcel Hirscher's return to the Alpine Skiing World Cup has been made possible by a new Wild Card rule introduced by the International Ski Federation (FIS). The rule, implemented in July this year, facilitates the return of former top skiers to World Cup competition. Without the FIS rule change, Hirscher, who retired five years ago, would have had to significantly improve his FIS ranking to secure a spot in World Cup races this season. However, the rule allows skiers with significant past achievements, like Hirscher, to participate without needing to be among the top 150 on the FIS points list. The wild card guarantees Hirscher start number 31 for one season. Preparing for his World Cup comeback, the Dutch representative is training in New Zealand. The multiple championship medalist has not yet revealed which World Cup race he will start his season in, but he will not compete in the World Cup opener in Sölden. "The Sölden World Cup opener is very far away, and it doesn’t play any role in my considerations at the moment," Hirscher said in his press release. Another slalom skier making his return to the World Cup, Lucas Braathen, now representing Brazil, is well-placed in terms of start numbers, despite not competing in the World Cup last season. “The change in nationality did not affect Braathen's start number because the Norwegian Ski Federation allowed him to change nationality without losing points. However, he did receive a small penalty for not competing, which caused his start number to drop slightly. Nevertheless, he’s in a good position to make his World Cup comeback. The new wild card rule change was a bit of a surprise, but it’s great that we’ll most likely have Hirscher back for the upcoming World Cup season. It would have been a tough road without the wild card," sums up Ski Sport Finland CEO Janne Leskinen. The women will return to the familiar and favoured Levi Black slope. Will Mikaela Shiffrin of the United States claim her seventh victory reindeer, or will Slovakia’s Petra Vlhova add to her herd? The competitions will be commentated by alpine legend Tanja Poutiainen and ski cross racer Jouni Pellinen. A Celebration of Sports in Levi Before the world’s best alpine skiers hit the slopes, the atmosphere will be set by Levi Lapland Kids Race 2024, spectacular opening ceremonies, and the Public Draw events for start numbers. The opening ceremonies and start number draws will be hosted by international sports journalist Mervi Kallio. Side events will keep the racing spirit alive off the slopes. The front slopes will offer an opportunity for the first turns of the season, and the après-ski will be unforgettable. Top Finnish artists will entertain late into the night. The Hullu Poro Arena will host, among others, Blind Channel, who gained international fame from Eurovision, during the race weekend #kipinalevi2024 #worldcuplevi
The Secret Sauce: Why Behavioral Change is Key to Innovation and Culture Transformation Problem: The Pitfall of Overwhelming Change Meet Alex, a newly appointed leader at a tech company. Eager to make his mark, Alex arrived with ambitious plans for a complete overhaul. He envisioned a cutting-edge work environment, advanced technologies, and a collaborative culture that would drive innovation. To achieve this, Alex implemented a series of drastic changes, from restructuring teams to enforcing new processes. His approach was straightforward: push hard, demand results, and expect everyone to adapt immediately. However, Alex quickly realized that things weren't going as planned. The employees, overwhelmed by the sudden influx of changes, struggled to keep up. The pressure led to burnout, decreased morale, and resistance. Alex was baffled. Despite his good intentions and clear vision, his strategy seemed to be backfiring. What went wrong? The Cost of Ignoring Behavioral Change The core issue was Alex's neglect of one critical factor: behavioral change. He assumed that by implementing structural and procedural changes, the organization's culture and innovation would naturally follow. However, he overlooked the human element—the need to guide people through the transition thoughtfully. Alex's approach of placing immense pressure on his team only created anxiety and confusion. Employees felt lost without a clear understanding of how to align their daily behaviors with the new expectations. The lack of gradual adaptation and support led to a breakdown in communication and trust, stifling the innovative spirit Alex aimed to foster. This scenario is a common pitfall in many organizations. Leaders often focus solely on the "what" and "how" of change—what needs to be done and how to do it—while neglecting the "why" and "who." Without addressing the underlying behaviors and mindsets, even the most well-intentioned changes can falter. The Power of Small Behavioral Changes Imagine if Alex had approached the situation differently. Instead of pushing for immediate and sweeping changes, he could have focused on small, incremental behavioral changes. This strategy would have allowed the team to gradually adapt and internalize the new way of working, building a foundation for lasting transformation. Behavioral change is the often-overlooked secret sauce in successful transformations. It is not enough to change structures and processes; leaders must also focus on shifting mindsets and behaviors. By prioritizing small, manageable changes and fostering an environment of trust and support, organizations can unlock the full potential of their teams. In Alex's case, a focus on behavioral change could have led to a more engaged, motivated, and innovative workforce. The team's collective energy could have been channeled into creative problem-solving and collaboration, driving the company towards its goals. Instead of feeling pressured and overwhelmed, employees would have felt empowered and excited about the future. Ultimately, the path to sustainable innovation and cultural transformation lies in understanding that change is not just about systems and strategies—it's about people. By cultivating the right behaviors, leaders can create a thriving organizational culture that embraces change and fosters continuous growth. The author Sabyasachi Sengupta, "Saby" is a behavioural change expert, uses his 15-year banking experience leading change to equip organisations. As a speaker & consultant, he tackles the human side of transformation. His focus? Helping teams navigate change with energy, humor, and a human touch. Saby tackles resistance to change, offering practical strategies for teams to thrive in an ever-evolving landscape. His work results in more adaptable, innovative, and future-ready teams. #kipinalevi #businessevent #b2b #leadership #inspiration #csr
We are excited to announce our new Swedish partner, 46Elks! We are pleased to announce the exciting news that 46elks has joined our growing list of Nordic partners. As a major player in the communications industry, 46elks brings with it expertise and innovation. You can network with them and their services at our November event. This partnership is a significant step forward in our mission to promote strong connections and seamless communication solutions across the Nordic region. With 46elks on board, we can improve our offering and deliver even more value to our customers and event attendees. Together with our expanding network of partners, we are committed to promoting excellence and Nordic trade relations. We look forward to a successful and fruitful cooperation with 46elks, and together we will reach new heights. Welcome onboard, 46elks! #kipinalevi2024 #partners #B2B #business #businessevent #nordic