Ulkoinen myynti voi tulla yritykselle kalliiksi, jos myyjältä puuttuu tärkein työkalu

Kipinä Saleshub ja Mari Elina Coaching yhdistävät liiketoiminnan kehittämisen ja coachingin. Tutustu yhteistyöhön ja maksuttomaan valmennuskertaan.

Somesuunnitelma yritykselle, yhtenäinen someilme ja käytännön sparraus. Kipinä Saleshub auttaa rakentamaan ammattimaisen somen ja osaamisen omalle tiimille.

Löytävätkö ChatGPT ja Claude yrityksesi, kun asiakas etsii palvelua? Näin parannat AI-näkyvyyttä selkeillä ja ajantasaisilla verkkosivuilla.

Kipinä Saleshub – myyntiä, markkinointia ja teknologiaa yritysten kasvuun

Netta Salmi, Bachelor of Business Administration student · 28 April 2026

Press Release 21 August 2024, Kipinä Levi 2024, World Cup Floor Jansen to Speak at Kipinä Event – Marcel Hirscher Returns to World Cup with Wild Card Levi will be filled with internationally known performers, speakers, and global stars when Kipinä Event and World Cup Levi bring some star power to the Levi resort in 14.– 17.11.2024. Nightwish Singer Floor Jansen to Speak at Kipinä Event Kipinä Event brings together influential figures from the business world, creating inspiring discussions for business leaders. The event features pioneers and successful figures from various industries across the Nordics and Europe sharing their ideas and experiences. The keynote speaker for Friday’s Kipinä Event is none other than Floor Jansen (NED) from the rock world’s pinnacle, known as the lead singer of Nightwish. Her speech will focus on her illustrious career, the inspiring story of Nightwish, and what it’s like to work as a woman in a male-dominated field. Other notable speakers include author and TED Talk speaker David J.P. Phillips (SWE), who will discuss branding, communication, and selfleadership. International business leader Sabrina Suikki (SWE) from the Swedish Chamber of Commerce will speak on international business opportunities and crossborder synergies in Arctic Europe. Also taking the stage is Mehiläinen's Chief Quality Officer Maiju Welling, whose speech will focus on leadership for sustainable growth, powered by values and stories. The event's main themes include inspiration, corporate social responsibility, brand thinking, and leadership. “This is the first time we’re organizing the event in collaboration with international partners. We are thrilled to bring a global rock star, Floor Jansen of Nightwish, to our business event this year as well. She will share stories from her own career an Nightwish’s journey,” says the event’s CEO, Erica Roiko. In addition to international speakers, the Finnish Stock Exchange will be ceremoniously opened at 10:00 AM on Friday during the event. “One of the highlights of our event will be the grand opening of the Finnish Stock Exchange. We’re keeping it a secret for now which of our esteemed guests will have the honor of opening it. The event will also feature a range of entertaining side activities such as the Escaperoom Lapland edition, a Sip & Paint workshop, a Treehugging contest, and much more. We aim to create a comprehensive, inspiring, and enjoyable event with something for everyone.” The event will raise funds for charity in collaboration with UN Women, with the aim of improving Afghan women's opportunities to participate in business from home. Kipinä Event will take place at Hullu Poro Arena on 14.-15.11.2024, during the same week as the Levi World Cup. The partner companies' workshop day is on Thursday 14.11, and the main business event will be held on Friday 15.11. Men and Women Open the Slalom Season in Levi – World Cup Levi Celebrates 20 Years The experiential World Cup Levi event will shine even brighter during its’ anniversary year, promising enchanting Lapland magic and a grand sports celebration over three days. The 20th anniversary represents the long and successful history of World Cup Levi, which has made it one of the most prestigious alpine skiing events in the world. The stars of this unique race weekend will dazzle on the slopes under guaranteed snow conditions and new LED lighting. In addition to the world's best female slalom skiers, the men will also return to the Levi Black slope. Friday, 15.11: Levi Lapland Kids Race 2024 | Opening Ceremony & Women’s Start Number Draw Saturday, 16.11: Women’s Slalom | Men’s Start Number Draw Sunday, 17.11: Men’s Slalom New FIS Wild Card Rule Guarantees Marcel Hirscher a Spot in the World Cup Marcel Hirscher's return to the Alpine Skiing World Cup has been made possible by a new Wild Card rule introduced by the International Ski Federation (FIS). The rule, implemented in July this year, facilitates the return of former top skiers to World Cup competition. Without the FIS rule change, Hirscher, who retired five years ago, would have had to significantly improve his FIS ranking to secure a spot in World Cup races this season. However, the rule allows skiers with significant past achievements, like Hirscher, to participate without needing to be among the top 150 on the FIS points list. The wild card guarantees Hirscher start number 31 for one season. Preparing for his World Cup comeback, the Dutch representative is training in New Zealand. The multiple championship medalist has not yet revealed which World Cup race he will start his season in, but he will not compete in the World Cup opener in Sölden. "The Sölden World Cup opener is very far away, and it doesn’t play any role in my considerations at the moment," Hirscher said in his press release. Another slalom skier making his return to the World Cup, Lucas Braathen, now representing Brazil, is well-placed in terms of start numbers, despite not competing in the World Cup last season. “The change in nationality did not affect Braathen's start number because the Norwegian Ski Federation allowed him to change nationality without losing points. However, he did receive a small penalty for not competing, which caused his start number to drop slightly. Nevertheless, he’s in a good position to make his World Cup comeback. The new wild card rule change was a bit of a surprise, but it’s great that we’ll most likely have Hirscher back for the upcoming World Cup season. It would have been a tough road without the wild card," sums up Ski Sport Finland CEO Janne Leskinen. The women will return to the familiar and favoured Levi Black slope. Will Mikaela Shiffrin of the United States claim her seventh victory reindeer, or will Slovakia’s Petra Vlhova add to her herd? The competitions will be commentated by alpine legend Tanja Poutiainen and ski cross racer Jouni Pellinen. A Celebration of Sports in Levi Before the world’s best alpine skiers hit the slopes, the atmosphere will be set by Levi Lapland Kids Race 2024, spectacular opening ceremonies, and the Public Draw events for start numbers. The opening ceremonies and start number draws will be hosted by international sports journalist Mervi Kallio. Side events will keep the racing spirit alive off the slopes. The front slopes will offer an opportunity for the first turns of the season, and the après-ski will be unforgettable. Top Finnish artists will entertain late into the night. The Hullu Poro Arena will host, among others, Blind Channel, who gained international fame from Eurovision, during the race weekend #kipinalevi2024 #worldcuplevi

The Secret Sauce: Why Behavioral Change is Key to Innovation and Culture Transformation Problem: The Pitfall of Overwhelming Change Meet Alex, a newly appointed leader at a tech company. Eager to make his mark, Alex arrived with ambitious plans for a complete overhaul. He envisioned a cutting-edge work environment, advanced technologies, and a collaborative culture that would drive innovation. To achieve this, Alex implemented a series of drastic changes, from restructuring teams to enforcing new processes. His approach was straightforward: push hard, demand results, and expect everyone to adapt immediately. However, Alex quickly realized that things weren't going as planned. The employees, overwhelmed by the sudden influx of changes, struggled to keep up. The pressure led to burnout, decreased morale, and resistance. Alex was baffled. Despite his good intentions and clear vision, his strategy seemed to be backfiring. What went wrong? The Cost of Ignoring Behavioral Change The core issue was Alex's neglect of one critical factor: behavioral change. He assumed that by implementing structural and procedural changes, the organization's culture and innovation would naturally follow. However, he overlooked the human element—the need to guide people through the transition thoughtfully. Alex's approach of placing immense pressure on his team only created anxiety and confusion. Employees felt lost without a clear understanding of how to align their daily behaviors with the new expectations. The lack of gradual adaptation and support led to a breakdown in communication and trust, stifling the innovative spirit Alex aimed to foster. This scenario is a common pitfall in many organizations. Leaders often focus solely on the "what" and "how" of change—what needs to be done and how to do it—while neglecting the "why" and "who." Without addressing the underlying behaviors and mindsets, even the most well-intentioned changes can falter. The Power of Small Behavioral Changes Imagine if Alex had approached the situation differently. Instead of pushing for immediate and sweeping changes, he could have focused on small, incremental behavioral changes. This strategy would have allowed the team to gradually adapt and internalize the new way of working, building a foundation for lasting transformation. Behavioral change is the often-overlooked secret sauce in successful transformations. It is not enough to change structures and processes; leaders must also focus on shifting mindsets and behaviors. By prioritizing small, manageable changes and fostering an environment of trust and support, organizations can unlock the full potential of their teams. In Alex's case, a focus on behavioral change could have led to a more engaged, motivated, and innovative workforce. The team's collective energy could have been channeled into creative problem-solving and collaboration, driving the company towards its goals. Instead of feeling pressured and overwhelmed, employees would have felt empowered and excited about the future. Ultimately, the path to sustainable innovation and cultural transformation lies in understanding that change is not just about systems and strategies—it's about people. By cultivating the right behaviors, leaders can create a thriving organizational culture that embraces change and fosters continuous growth. The author Sabyasachi Sengupta, "Saby" is a behavioural change expert, uses his 15-year banking experience leading change to equip organisations. As a speaker & consultant, he tackles the human side of transformation. His focus? Helping teams navigate change with energy, humor, and a human touch. Saby tackles resistance to change, offering practical strategies for teams to thrive in an ever-evolving landscape. His work results in more adaptable, innovative, and future-ready teams. #kipinalevi #businessevent #b2b #leadership #inspiration #csr

We are excited to announce our new Swedish partner, 46Elks! We are pleased to announce the exciting news that 46elks has joined our growing list of Nordic partners. As a major player in the communications industry, 46elks brings with it expertise and innovation. You can network with them and their services at our November event. This partnership is a significant step forward in our mission to promote strong connections and seamless communication solutions across the Nordic region. With 46elks on board, we can improve our offering and deliver even more value to our customers and event attendees. Together with our expanding network of partners, we are committed to promoting excellence and Nordic trade relations. We look forward to a successful and fruitful cooperation with 46elks, and together we will reach new heights. Welcome onboard, 46elks! #kipinalevi2024 #partners #B2B #business #businessevent #nordic

CSR and Employee Well-being Today's work life is full of challenges and changes. Exhaustion is visible and audible! Technological advancements, globalization, and increasing competition place constant pressure on companies. The competition is tough, and the quantity and nature of tasks are constantly evolving. Market conditions change rapidly, shaping and reshaping themselves with quick cycles. With AI, the possibilities for innovation and the development of new services and products are limitless. Amidst all this upheaval, the challenge can be how to stay ahead and prioritize the well-being of personnel and individuals. We all have different capacities. Some have a low tolerance for pressure, and their balance is easily upset. Others have dynamism and courage ingrained in their DNA, unaffected by minor fluctuations in workload. In the midst of pressure for change, corporate social responsibility (CSR) extends beyond environmental issues or charity; it also encompasses employee health and well-being. A company that invests in its personnel is ethically sound and often benefits from it commercially as well. Employee health is, by every measure, a company's most valuable resource. Without healthy employees, a company's success is on shaky ground—or would it even exist? Long-term success comes from valuable service and the company's own workforce, its people. It's wonderful to see both small and large companies investing increasingly in employee well-being. This is a significant competitive advantage in a rapidly changing world. It hasn't always been like this; I remember a time when I worked in employee well-being and employee recreation programs were often just a luxury for large and successful companies. We live in a great time where more CEOs prioritize their personnel, evident in the significant increase in hiring HR directors compared to the past. There has been a great leap in HR, driven by the need for growth, employer image, and attracting the best talents to their own teams, which might not be achieved solely through a good atmosphere but also requires knowledge and expertise. Company-supported gym memberships, nutrition counseling, and stress management courses are strong parts of corporate culture. Quality occupational health care is a basic necessity through which employees quickly receive assistance. Mental well-being is as important as physical health, and psychological services are an important piece of the puzzle at the individual level. The same old question—Is Maire tired of work or life? Balancing work and private life can sometimes be challenging. Even though Maire from the office may feel exhausted, it's often about busy years, household chores, children's activities, and other commitments that drain energy alongside work. How do we measure what consumes too much time and energy then? When should one take a break? Flexible working hours, remote work opportunities, and good local management during crises give Maire the chance to reconcile the demands of work life with personal obligations. Family-friendly practices are invaluable, supporting families with parental leave and family days. Commitment and satisfaction are what keep good people in their roles, now and in the future. It's also important to manage workloads, considering individual strengths. Maire's personal strengths may lie elsewhere than Pirjo's. Excessive workload can lead to stress and burnout, affecting different people at different times. A company's financial situation may determine resource maintenance levels, and even though Maire excels in her role, realities during difficult times may dictate otherwise. Understanding and reciprocity are the keys that must be played on both sides. Drawing from a positive corporate culture and attractiveness starts with a shared goal. A workplace that invests in its personnel attracts the best talents to its fold and commits employees closely to the company's goals. Ok, many of the points raised are well-known facts and operating principles. In football terms, '10,000 repetitions makes a master' applies to many contexts, including this one. Let’s remember where we started and why we live in the kind of corporate culture we have today. What does AI bring to the table? A Cyborg HR manager who can present facts at any time of the day. A psychologist you can confide in at any moment, who can draw infinite conclusions in a second from everything you share and ask exactly the right questions at precisely the right time. In the future, humanity won’t even need humans. According to Yuval Harari, humanity, individual preferences, abilities, and behavior are measurable data, and based on that, you can be outsourced from your own life... at least in theory. So, what will be the role of humans in the future? Should humans learn to be just humans, individuals who are not defined by their work? Is it a solution of 'everything else but just being is unnecessary'? We are in a transition, and ever-evolving AI is a formidable opponent, learning tirelessly every moment. While we watch TV or look at our phones, cook, sleep, AI learns. That’s plenty to ponder. CSR and employee well-being go hand in hand. One of our time's greatest leaders, Richard Branson, put it nicely: "Take care of your employees, and they’ll take care of your business. It’s as simple as that!" Sustainable and successful business is made up of many elements, but I believe this is one of the most important, benefiting all parties— and on a large scale, it makes the whole world a better place to live. Erica Roiko Kipinä Event Ltd #kipinalevi2024 #csr #wellbeing FIN CSR ja Työntekijöiden Hyvinvointi Nykyään työelämä on täynnä haasteita ja muutoksia. Uupumus näkyy ja kuuluu! Teknologian kehitys, globalisaatio ja kilpailun kiristyminen asettavat yritykset jatkuvan paineen alle. Kilpailu on kovaa ja työtehtävien määrä- ja muoto muuttuu jatkuvasti. Markkinatilanne muuttuu nopeilla sykleillä ja muuttaa muotoaan alituisesti. AI:n myötä innovoinnin mahdollisuudet ja uusien palveluiden ja tuotteiden kehittämiset ovat rajattomat. Haasteen kaiken mylleryksen keskellä voikin olla, miten pysyä aallonharjalla sekä priorisoida henkilöstön ja yksilön, jaksaminen? Meistä on moneksi, toisella paineensietokyky on pieni ja tasapaino järkkyy helpommin, toisella taas dynaamisuus ja rohkeus on dna:ssa, eikä pienet muutokset työn määrässä hetkauta suuntaan tai toiseen. Muutospaineen keskellä yritysten yhteiskuntavastuu (CSR) ei rajoitu ainoastaan ympäristöasioihin tai hyväntekeväisyyteen, vaan se ulottuu myös työntekijöiden terveyteen ja hyvinvointiin. Yritys, joka panostaa henkilöstöön tekee ainakin eettisellä tasolla oikein ja hyötyy usein siitä myös liiketoiminnallisesti. Työntekijöiden terveys on jokaisella mittapuulla yrityksen tärkein resurssi. Ilman hyvinvoivia työntekijöitä, yrityksen menestys on ohuella pohjalla, tai tuleeko sitä ollenkaan? Pitkän aikavälin menestys tulee arvoa tuottavasta palvelusta ja yrityksen omasta laumasta, ihmisistä. Upea huomata, että sekä pienet että suuret yritykset panostavat entistä enemmän henkilöstön hyvinvointiin, homma on vain niin että se on merkittävä kilpailuetu nopeasti muuttuvassa maailmassa. Aina ei ole ollut näin, muistan ajan, jolloin tein töitä työhyvinvoinnin parissa ja tyhy-toiminnot olivat usein vain suurten ja menestyvien yritysten kuppi teetä. Elämmekin hienoa aikaa siinä mielessä, että yhä useamman toimitusjohtaja priorisoi henkilöstön, joka näkyy myös siinä, että HR-johtajia on palkataan merkittävästi enemmän, kun aiemmin. Suurelle HR loikalle on ollut tarvetta, kasvu, työnantajaimago ja parhaiden tekijöiden houkutteleminen omaan pajaan, ei välttämättä enää onnistu pelkästään hyvällä meiningillä, vaan vaatii tietoa ja asiantuntijuutta. Yritysten tukemat kuntosalijäsenyydet, ravitsemusneuvonta ja stressinhallintakurssit ovat vahva osa yrityskulttuuria. Laadukas työterveyshuolto on perusasia, jonka kautta työntekijät saavat nopeasti apua. Mielen hyvinvointi on yhtä tärkeää kuin fyysinen terveys ja psykologiset palvelut ovat yksilötasolla tärkeä pala palapeliä. Sama vanha kysymys - Uupuuko Maire työstä vai elämästä? Työn ja yksityiselämän tasapainoilu onkin joskus haasteellista ja vaikka toimiston Mairesta tuntuu uupumuksen keskellä siltä, että työ kuormittaa liikaa, on usein kyseessä toistaalta myös ruuhkaiset vuodet, kotihommat, lasten harrastukset sun muut, jotka syövät työn ohessa voimavarat. Miten mitataan silloin, mikä vie liikaa aikaa ja energiaa? Milloin pitää ottaa aikalisä? Joustavat työajat, etätyömahdollisuudet ja hyvä lähijohtaminen kriisin keskellä, antaa Mairelle mahdollisuuden sovittaa työelämän vaatimukset yhteen henkilökohtaisten velvoitteiden kanssa. Perheystävälliset käytännöt ovat kultaakin kalliimpia, vanhempainvapaat ja perhepäivät, tukevat perheitä. Sitoutuminen ja tyytyväisyys on se, joka pitää hyvän tyypin hommissa, nyt ja jatkossa. On myös tärkeää, että työntekijöiden työkuorma on hallittavissa ja tässä yhteydessä myös yksilön vahvuuksien huomioiminen. Mairen henkilökohtaiset vahvuudet voivat olla ihan toisaalla kuin Pirjon. Liian suuri työmäärä voi johtaa stressiin ja uupumukseen, eri aikoina, eri ihmisillä. Yrityksen taloudellinen tilanne, voi toki myös määritellä millä tasolla resurssien ylläpito on, vaikka Maire on paras hommassaan, voi realiteetit vaikeina aikoina sanella jotain muuta. Ymmärrys ja vastavuoroisuus, on peli jota täytyy pelata molemmin puolin. Positiivisen yrityskulttuurin- ja vetovoiman ammentaminen lähtee yhteisestä tahdosta. Työpaikka joka panostaa henkilöstöön, houkuttelee parhaat osaajat omaan leiriinsä ja sitouttaa työntekijät tiiviisti yrityksen tavoitteisiin. Ok, useat esille tulleet seikat, ovat yleisesti tiedossa olevia asioita ja toimintaperiaatteita. Jalkapallotermein ”10 000 toistoa tekee mestarin”, sopii niin moneen kontekstiin ja myös tässä tapauksessa, muistetaan mistä olemme lähteneet ja miksi elämme nykyisen kaltaisessa yrityskulttuurissa. Mitä AI tuo pöytään? Cyborg HR johtaja, jolla on heittää faktat pöytään, minä tahansa aikana vuorokaudesta. Psykologi jolle voit avautua millä tahansa hetkellä, joka pystyy tekemään äärettömän määrän johtopäätöksiä sekunnissa, kaikesta kertomastasi ja kysymään juuri ne kaikkein oikeimmat kysymykset, juuri oikealla hetkellä. Inhimillisyyteenkään ei tarvita tulevaisuudessa enää ihmistä. Yuval Hararin mukaan ihmisyys ja yksilön mieltymykset, kyvyt-ja yksilön käytös on mitattavissa olevaa dataa, sekä sen perusteella sinut voidaan ulkoistaa omasta elämästäsi… ainakin periaatteessa. Mihin ihmistä sitten tarvitaan jatkossa? Pitääkö ihmisen oppia olemaan pelkästään ihminen, yksilö jota työ ei määrittele. Kaikki muu paitsi oleminen on turhaa- tyyppinen ratkaisu? Olemme murroksessa ja alati kehittyvä AI on paha vastus, jokainen hetki AI oppii väsymättömästi. Sillä välin, kun me katsomme tv:tä tai puhelinta, kokkaamme, nukumme, AI oppii. Miettimisen aihetta kerrakseen. CSR ja työntekijöiden hyvinvointi kulkevat käsi kädessä. Yksi aikamme hienoimmista johtajista, Richard Branson kiteytti mielestäni asian hienosti ”Huolehdi työntekijöistäsi, niin he huolehtivat yrityksestäsi. Se on niin yksinkertaista!” Kestävä ja menestyvän liiketoiminta on tehty monesta palikasta mutta mielestäni tämä on yksi tärkeimmistä, joka hyödyttää kaikkia osapuolia – ja suuressa mittakaavassa, tekee koko maailmasta paremman paikan elää ja ”graindata”! Erica Roiko Kipinä Event Oy #kipinalevi2024 #csr #hyvinvointi